Enacted on July 1, 2009
Takeo Yamada
President and Representative Director
Hitachi Consumer Electronics Co., Ltd.

Background of Personal Information Protection Policy of Hitachi Consumer Electronics Co., Ltd.

 Hitachi Consumer Electronics Co., Ltd. (hereinafter referred to as "Hitachi") handles various information, including our technical information and information provided by customers, as a global supplier who can provide AV equipments. With this in mind, Hitachi has strived to establish and fully enforce an information management system in order to respect the value of the said information.
 Considering such background, Hitachi will attempt to create rules and establish a management system for the personal information protection in Hitachi and spread it among board members and employees. Hitachi will strive to protect personal information appropriately based on this policy.

Definition of Personal Information

 Hitachi shall define that personal information means information about individuals, including the name, birth date and other descriptions about them, or a number, symbol, code, image or sound assigned to them, that identifies the individuals (it shall also include the information that cannot identify individuals by itself, but can, as it easily can be verified with some other information.) In addition, it shall not be limited to personal identifiers, but shall include any information that indicates a fact, recognition and assessment about the attribute of individuals, including a physical characteristic, property, occupation or status.
 Hitachi protects and manages the personal information by establishing a manager on a department basis with the greatest care and the best effort based on the "Hitachi Personal Information Protection Policy".

Scope of Application

 This document, “About Personal Information Protection”, establishes the Hitachi’s procedures for handling personal Information.

Hitachi Personal Information Protection Policy

  1. Collect, use and provide personal information and forbid the use of such information for purposes other than the original intent

    While carefully considering the personal information is entrusted to us in our company activities, Hitachi will handle such information appropriately by establishing a management system for personal information protection for each type of business, and also by following our rules for collecting, using or providing personal information. In addition, Hitachi will not use such information for purposes other than the original intent and will implement appropriate measures for it.

  2. Follow laws and norms

    Hitachi will follow the Japanese laws, guidelines and other norms for the handling of personal information. Also, Hitachi will conform our rules with personal information management to such laws, guidelines and other norms.

  3. Implement safety measures and correct problems

    To ensure the correctness and safety of personal information, in accordance with the rules for information security, Hitachi will implement various measures such as managing access to personal information, restricting the means for transporting personal information outside the company and preventing incorrect access from outside the company, and strive to prevent the leakage, loss or destruction of personal information. In addition, when any problems regarding safety measures are found, Hitachi will identify the cause to take corrective measures.

  4. Respect a person's rights regarding his or her personal information

    When a person makes a request to disclose, correct or delete his or her own personal information, seeks to prevent the use or provision of such information, or gives any complaints or requires consultation, Hitachi will respond with sincerity, respecting the person's rights related to that personal information.

  5. Establish rules for managing personal information protection and make continual improvements

    Hitachi will make sure that executive staff and workers recognize the importance of personal information protection, and will establish rules for personal information management to appropriately use and protect personal information and ensure that the management system is put in execution. These rules will be maintained and improved continually.

Handling Policy of Personal Information – Provision to Third Party

 Hitachi will not provide the personal information with a third party without first obtaining consent of the person, except in the following cases:

  1. Cases in which the provision of personal information is based on laws
  2. Cases in which the provision of personal information is necessary for the protection of the life, body, or property of an individual and in which it is difficult to obtain the consent of the person
  3. Cases in which the provision of personal information is specially necessary for improving public hygiene or promoting the sound growth of children and in which it is difficult to obtain the consent of the person
  4. Cases in which the provision of personal information is necessary for cooperating with a state institution, a local public body, or an individual or entity entrusted by one in executing the operations prescribed by laws and in which obtaining the consent of the person might impede the execution of the operations concerned
  5. Cases in which an entry handling personal information entrust the handling of personal information in whole or in part within the scope necessary for the achievement of the Purpose of Use
  6. Case in which personal information is provided as a result of the take-over of business in a merger or otherwise

About Usage of Cookies and Web beacons

 Hitachi uses cookies*1 and Web beacons (clear GIF)*2 in part of the website to make it more conveniently to use for person.
 A person can refuse to receive a cookie, or can display a warning message when receiving a cookie by changing the setting of a web browser. For more details, please see the instructions of a web browser you are using. Moreover, a person can reject a Web beacon by setting to refuse the receipt of a cookie.
 But, in the first case, please note that a person may not be able to use the all or part of our services provided in the website.


*1 Cookies:
Mean information exchanged one another between a web server that controls a web site and a web browser that a person uses. Cookies may be saved as files in the disk of a person's PC. If you use a cookie, the web server can track and record information about which pages in the web site the particular computer visits etc. However, we cannot identify the person unless he or she enters the personal information into the web site.
*2 Web Beacons:
Mean technology that functions with a cookie to check how many times a person accesses a particular page. However, we cannot identify the person unless he or she enters the personal information when receiving cookies.

Request to person

 Please note that Hitachi is not responsible for the security of personal information in any non-Hitachi web site whose link is included in the Hitachi's web site.

Special Note

  1. Our personal information protection policy shall be in accordance with the laws of Japan.
  2. Hitachi may revise this document, "About Personal Information Protection," to improve the handling of personal information and/or due to the revision of laws or ordinances, or other rules or regulations.
  3. The implementation of this document, "About Personal Information Protection," shall be after the issued date (or revised date).
  4. If each Hitachi website has its own personal information policy, this policy shall supersede the provisions of any other policies in the Hitachi websites.